Weekly Event Roundup: Performance Marketing Awards Lead CW 20

The second full week of May 2026 presents a diverse schedule for the digital marketing industry, ranging from high-profile awards ceremonies to technical implementation workshops. Key activities center on the European market, with major gatherings in London, Oslo, and Stockholm. Professionals in the affiliate and retail sectors can expect a focus on celebratory milestones, social media optimization, and automated product data integration.

Performance Marketing Awards 2026 (May 12, 2026)

The Performance Marketing Awards (PMA) marks its 20th anniversary this year as a primary industry event for honoring excellence in the performance and affiliate marketing sectors. Organized by Hello Partner, the ceremony recognizes innovation, strategy, and successful partnerships across more than 30 distinct award categories. The gala brings together industry leaders, merchants, and publishers to celebrate the evolution of performance-based advertising over the last two decades.

Social Media Days (May 12, 2026)

Social Media Days '26 is a dedicated conference for professionals looking to enhance their strategic presence across social platforms. The program features a mix of main-stage presentations, specialized mini-workshops, and parallel tracks. This structure allows attendees to customize their experience based on specific technical interests or platform focus. The event is hosted by Social Media Days AS and serves as a significant hub for Nordic digital marketing professionals.

Awin Webinar: Product Demo (May 14, 2026)

Awin, part of the Axel Springer and United Internet Groups, is hosting a technical webinar specifically designed for publishers using the WordPress platform. This online session focuses on the practical application of Awin’s product feeds to drive commission growth. Participants will receive a walkthrough on navigating the product feed system, downloading relevant data sets, and integrating these feeds into their websites effectively. The session aims to simplify the complexities of large-scale product data for individual affiliates.

Retail Technology (May 14, 2026)

The Retail Technology conference in Stockholm addresses the intersection of modern commerce and technical innovation. Organized by Retail Technology, this event focuses on the tools and infrastructure driving the future of the retail sector in Scandinavia. While specific agenda details are managed by the host organization, the event typically attracts vendors, e-commerce specialists, and technology integrators looking to streamline retail operations and consumer experiences.