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London becomes the global hub for performance marketing in Week 43 with PI LIVE Europe, the GPMAs, and specialized summits on AI and influencer commerce.
Week 43 of 2026 presents a significant concentration of performance marketing activity, primarily centered in London. The schedule features a multi-day festival format alongside specialized summits focusing on influencer commerce and artificial intelligence. Stakeholders from across the global partnership economy will convene to address attribution, creator strategies, and the impact of emerging technologies on affiliate workflows.
The NAB Show serves as a global marketplace for the media, entertainment, and technology sectors. The New York edition features an expansive exhibition floor and a comprehensive education program. Attendees include professionals looking to explore the convergence of traditional media and digital tech, with a focus on tools that drive content creation and distribution.
Now branded as the Festival of Partnerships, PI LIVE Europe utilizes a multi-campus format across London. The three-day event serves as a primary hub for the partnership economy, connecting advertisers, publishers, and agencies. The agenda focuses on building profitable relationships and navigating the evolving landscape of performance-based marketing.
The Global Performance Marketing Awards (GPMAs) recognize excellence within the global partnerships ecosystem. In 2026, the event transitions to a networking-led format and acts as the official opening ceremony for the broader London event week. The awards celebrate high-performing campaigns and technological innovations in the affiliate space.
This summit provides a deep dive into the integration of influencer marketing and commerce. The program aims to make influencer activities more accountable by applying performance standards to creator campaigns. It specifically addresses how brands can bridge the gap between affiliate marketing and social influence to ensure measurable ROI.
Awin hosts this session to discuss critical strategies for the peak retail season. While associated with the broader ThinkTank framework, this meeting focuses on AI, affiliate, and creator strategies that drive immediate growth during the year's final months. It provides a platform for participants to align on tactics for the high-volume Golden Quarter.
The AIP Summit is a specialized event exploring the intersection of artificial intelligence and partnership marketing. The sessions cover how AI influences affiliate discovery, attribution models, and general administrative workflows. It is designed for practitioners seeking to automate and optimize their performance marketing stacks through machine learning.
This article was created with AI assistance and editorially reviewed.