Tradedoubler Tracks Brand Recommendations in AI Search via EMNA AI Integration

Tradedoubler and EMNA AI, a tool from NYORDA Group, have integrated their technologies to measure brand visibility within AI-generated responses. Corin Ward, Director of AI at Tradedoubler, stated the partnership allows advertisers to track their 'share of voice' across platforms like ChatGPT, Gemini, and Perplexity. The system identifies why AI assistants overlook specific brands and highlights which competitors receive the most recommendations.

Conversion from SEO to Answer Engine Optimization

Shoppers increasingly use Large Language Models (LLMs) to request product recommendations. This shift moves the search landscape from traditional links to generative answers. Consequently, the industry is adopting Answer Engine Optimization (AEO). Unlike traditional SEO, which targets search engine results pages (SERPs), AEO ensures LLMs index and cite a brand’s data during conversational queries.

Publisher Briefs Driven by AI Data

The integration bridges the gap between data and execution. EMNA’s Market Intelligence tool analyzes brand appearances across specific prompts. Tradedoubler then translates these insights into targeted content briefs for its publisher network.

Brands identify specific shopper queries—such as "What are the best running shoes for flat feet?"—and commission publishers to create content addressing those gaps. Because LLMs rely on third-party reviews and buying guides as sources, this publisher content feeds future AI recommendations.

"Through EMNA AI, we’re giving Tradedoubler brands a way to find those gaps and act on them through publisher content," said Corin Ward, Director of AI at Tradedoubler. "For our publishers, that means new paid campaigns where their expertise can help brands get discovered in AI answers."

Strategic Revenue for High-Authority Content

Publishers are shifting how they monetize expertise. Traditionally, affiliate revenue follows clicks and conversions. This AI visibility service introduces paid content opportunities based on a publisher’s authority.

As brands increase spend on AI discovery, publishers who produce authoritative guides gain access to budgets specifically for AI visibility campaigns. This collaboration moves affiliate marketing beyond bottom-funnel conversions, positioning it as a tool for managing brand reputation in generative search.

Source: Tradedoubler Blog