The second week of October 2026 brings two focused events for European marketing professionals. In Biarritz, One to One IA examines how artificial intelligence is reshaping customer experience. In Hamburg, Digital Bash – SEA live focuses on search advertising, data activation and new search formats. Both events offer publishers, advertisers and tech providers practical input ahead of the peak Q4 shopping season.\n\n### One to One IA x Customer Experience (October 6, 2026)\n\nThis gathering in Biarritz focuses on the intersection of artificial intelligence and customer experience. Organized by Comexposium, the event is built around a business-matching format that facilitates qualified one-to-one meetings between decision-makers and solution providers. The program includes conferences and networking opportunities on data-driven personalization and efficiency in customer engagement.\n\n:::info\n Biarritz, France\n October 6, 2026\n Comexposium\n \n \n:::\n\n### Digital Bash – SEA live (October 7, 2026)\n\nDigital Bash LIVE – SEA 2026 is a hybrid conference in Hamburg with eight presentation slots for search marketing professionals. Topics include AI in e-commerce, TikTok Search Ads and data activation. The program addresses developments that influence traffic acquisition and conversion rates in the DACH region.\n\n:::info\n Empire Riverside Hotel, Hamburg, Germany\n October 7, 2026\n Digital Bash\n \n \n:::