Tradedoubler announced the development of Emna.ai on February 18, 2024, to help brands measure presence within AI-generated recommendations. The industry is reaching a point where brand visibility shifts from search engine result pages (SERPs) to curated AI responses. As consumers move from browsing links toward seeking direct answers from Large Language Models (LLMs) like ChatGPT, Gemini, and Perplexity, the competitive field for advertisers narrows.
Traditional Search Visibility Declines
Tradedoubler cites data from Gartner indicating a projected 25% drop in traditional search volume by the end of 2026. This decline suggests that a smaller, AI-curated selection is replacing the "infinite shelf" of the internet.
Affiliate marketers and SEO specialists previously focused on the first page of Google to capture clicks. In the new AI-driven model, a brand either appears as one of the few cited recommendations or it disappears from that specific consumer journey.
Measuring Visibility with Emna.ai
Modern marketing teams lack transparency because AI recommendations often function as a "black box." Performance marketing professionals struggle to identify which prompts drive demand or why LLMs favor specific competitors.
Emna.ai provides brands with insights into their AI visibility. The platform offers strategies to improve citation rates. Tradedoubler intends to move beyond simple inclusion toward actual influence. This ensures that when an AI lists a product, it provides a positive recommendation that leads to conversion.
AI Governance as a Performance Standard
While 44% of consumers already trust AI recommendations, the infrastructure for managing this visibility remains in its early stages. Brands that understand how models ingest and synthesize data may gain a long-term competitive advantage.
Tradedoubler opened a waitlist for early access to Emna.ai. The company positions the tool as a solution for "AI Governance." By 2026, an estimated 80% of consumers plan to use generative AI for shopping. Auditing and optimizing these answers will likely become a standard requirement for performance marketing stacks.
Affilitizer Editorial Team
This article was created with AI assistance and editorially reviewed.
