Tradedoubler brands facilitated nearly £1 million in donations between 2022 and 2024 through a partnership with the publisher easyfundraising. A report from the Tradedoubler Blog notes that the collaboration generated over £269,000 in funding in 2024 alone, highlighting the momentum of the donation-incentive model.
Commercial Gains Through Social Value
Social impact publishing allows advertisers to reallocate a portion of their standard affiliate commission to a cause the consumer chooses. Unlike traditional cashback sites where the user receives a financial rebate, these platforms divert funds to non-profits, schools, or community groups. This often results in higher brand loyalty and lower price sensitivity.
The operational mechanics of easyfundraising mirror the traditional affiliate cashback model. When a consumer makes a purchase via the platform at one of over 8,000 participating retailers—including Tesco, eBay, and TUI—the retailer pays a standard commission through the Tradedoubler network.
Instead of the publisher retaining the full margin, they convert a significant portion into a donation for one of 219,000 registered causes. This occurs at no additional cost to the consumer or the advertiser beyond the agreed CPA.
easyfundraising helps retailers turn shopper intent into both sales and social impact. Our partnership with Tradedoubler means more brands can give supporters a meaningful reason to choose them at the point of purchase.
— Chris Campbell, Head of Retail Partnerships at easyfundraising
Consumer Value Alignment
The scale of funds raised for specific organizations evidences the success of this model. The RSPCA has secured over £24,000 through the platform. Save the Children has received more than £14,000. These figures represent thousands of individual transactions where the donation incentive outweighed traditional discounts or coupons.
For affiliate managers, the value proposition lies in reaching an audience that seeks brands aligning with personal values. Data from IBM and the National Retail Federation indicates that 44% of consumers fit this purpose-driven profile.
The industry has recognized this shift. The 2024 Performance Marketing Awards named easyfundraising Publisher of the Year. This recognition signals that social impact and commercial performance act as complementary levers for growth. By integrating these platforms, advertisers differentiate their brand at the point of purchase without increasing marketing spend.
Affilitizer Editorial Team
This article was created with AI assistance and editorially reviewed.
