The Ecommerce Germany editorial team reports that leaders from Stripe, Zalando, and Deloitte will meet on November 10 at Stripe’s Berlin office to address the operational realities of agentic commerce. This shift moves retail from human-driven browsing to automated machine transactions.
As AI agents handle product discovery, price comparison, and checkout independently, the industry faces a fundamental question: Who is liable when a machine makes a purchase? The Berlin event examines the infrastructure required to support these autonomous shoppers.
Adapting to Invisible Transactions
Agentic commerce departs from traditional e-commerce models that rely on visual engagement and last-click attribution. When an AI agent manages the transaction, the shopping cart becomes invisible to the human user. Retailers must now rethink how they capture customer signals and maintain brand loyalty.
David Rissmann (flaconi) and Saim Rolf Alkan (Axite) argue that the industry must decide which protocols will govern these machine-to-machine interactions. For affiliate managers and performance marketers, this change is critical. If a human never visits a web store, traditional tracking methods and conversion optimization strategies must target the algorithms directing the agents.
Verifying Machine-Led Payments
Team One Developers GmbH organized the AI
Dive series to address the technical and legal framework of automated commerce. Experts from Stripe and Zalando will discuss the practicalities of payment processing for agents.