Tenth Anniversary Program Focuses on Practical Marketing
The 2026 edition of SocialWest marks the event's tenth year as a central hub for marketing and communications professionals in Canada. The program features over 40 sessions designed for mid-to-senior level practitioners. Attendees will find a curriculum centered on technical implementation remains a priority, with specific tracks dedicated to artificial intelligence integration and high-level content strategy.
The event structure combines traditional keynote presentations with expert-led workshops. These sessions aim to provide actionable frameworks for social media management and performance marketing. Beyond the classroom-style learning, the conference facilitates dedicated networking blocks designed to connect regional brands with national service providers.
Key Speakers and Performance Verticals
The speaker lineup represents a cross-section of major platforms and creative agencies. Lauren Freund, Campaign Manager at Canva, and Blake Smith, Director and Head of Mid Market Sales at Reddit, will provide insights into platform-specific growth and advertising trends. Their presence suggests a focus on visual communications and community-based marketing.
Technical growth and entrepreneurship are also well-represented. Adam Constantine, CEO of ACE Creatives, and Nihal Mandanna, Director of Growth at Cyberimpact, are scheduled to discuss scaling operations. In a departure from traditional corporate speaking slots, musician Dan Mangan will contribute a perspective on creative development and audience engagement.
Industry Support and Specialized Tracks
Major industry stakeholders including HighLevel, Metricool, and NP Digital Canada are supporting the event as marquee sponsors. Their involvement often translates into specialized technical workshops focusing on automation, analytics, and SEO infrastructure. These sessions help affiliates and merchants align their tech stacks with current market demands.
Affilitizer Editorial Team
This article was created with AI assistance and editorially reviewed.
