Strategies and Platforms in Focus at Social Media Week 2026
Social Media Week 2026 takes place from April 14 to April 16 at the Metropolitan Pavilion in New York. Organized by Adweek, the three-day conference focuses on the integration of artificial intelligence, influencer marketing, and evolving platform algorithms. The event serves as a central meeting point for Chief Marketing Officers, content creators, and social media managers to analyze successful viral campaigns and emerging tech trends.
The 2026 agenda prioritizes the intersection of entertainment and brand strategy. High-profile speakers from The Daily Show, including Jordan Klepper, Grace Kuhlenschmidt, and Josh Johnson, will join industry executives to discuss content resonance. Dhar Mann, founder of Dhar Mann Studios, will provide insights into high-scale digital content production and audience engagement.
Corporate Strategy and Brand Evolution
The speaker lineup features several leaders from major consumer and service brands. Mabel Martinez, Director of Social at Lancôme, and Nicolle Lopez, Head of Brand Social at Amtrak, will discuss how legacy brands adapt to shifting social platform dynamics. NeAndre Broussard, CEO of BMW Digital, and Matt Schoch, Senior Director of Digital Content Strategy and Social Media at PBS, will present on data-driven content strategies and digital infrastructure.
Session topics are expected to cover the impact of generative AI on creative workflows and the transition toward more sophisticated attribution models in social commerce. The event aims to provide tactical frameworks for businesses looking to scale their social media operations.
Industry Support and Networking
Several technology providers will contribute to the event's programming. Metricool serves as the presenting sponsor, with additional support from gold sponsors Viral Nation, Inmar Media, MNTN, and Dash Social. Silver sponsors Brandwatch and Respondology will also participate in the event. These organizations represent the tools used for reporting, social listening, and performance tracking within the affiliate and social sectors.
Affilitizer Editorial Team
This article was created with AI assistance and editorially reviewed.
