Retail Leadership Converges in Barcelona
The 2026 edition of Shoptalk Europe will take place from June 9 to June 11 at the Fira Gran Via in Barcelona. The conference serves as a primary hub for retail innovation, bringing together senior executives from global consumer brands, technology providers, and investment firms. The three-day event focuses on the intersection of physical and digital commerce, addressing how the industry adapts to changing consumer behaviors and technological advancements.
Strategic Focus on Growth and Technology
The 2026 agenda emphasizes the transformation of the shopping experience through both in-store and online channels. Central themes include performance marketing, e-commerce scaling, and data-driven customer engagement. Leaders from across the European retail landscape will discuss practical tactics for driving efficiency in an increasingly fragmented market.
The speaker lineup features high-level executives from diverse retail sectors:
- Fashion and Apparel: David Schröder (Co-CEO, Zalando), Marcella Wartenbergh (CEO, AWWG), Peter Wood (CEO, AllSaints), and Ashley Kechter (Global President, Vuori).
- Beauty and Personal Care: Alexis Rollier (Global Chief Operating Officer, SEPHORA), Nadine Graf (President, EMEA, The Estée Lauder Companies), and Bastian Siebers (CEO, flaconi).
- Consumer Goods: Karen Owen (Chief Growth Officer, Kraft Heinz) and Lana Sanleandro (Global CMO, SharkNinja).
- Marketplaces and Tech: Bernard Osta (CEO, Vestiaire Collective), Fiona Tan (CTO, Wayfair), and Julia Bösch (Executive Chair, Lookiero Outfittery Group).
Data and Customer Experience
Expert sessions will also highlight the roles of AI and customer data in modern retail. Sascha Mager, Chief Data & AI Officer at MediaMarktSaturn, and Pedro Esquivias, Chief Customer Officer at Tendam, are scheduled to present insights on how established brands leverage data for refined attribution and inventory management. Marlies Hersbach of MANGO and Katie Reeves of COS will provide perspectives on maintaining brand consistency across different European territories.
Affilitizer Editorial Team
This article was created with AI assistance and editorially reviewed.
