PI LIVE Europe 2026 Rebrands as Festival of Partnerships in London
PI LIVE Europe returns to London in October 2026 with a new 'Festival of Partnerships' format hosted at The Steel Yard Campus.
Logo: PI Live · Image: Affilitizer
A Multi-Venue Campus for Performance Marketing
PI LIVE Europe returns to London from October 19 to October 21, 2026, under a redesigned concept titled "The Festival of Partnerships." The event will take place at The Steel Yard Campus, moving away from traditional single-hall conference formats to a multi-venue environment. This layout is designed to facilitate different levels of engagement, ranging from large-scale networking to private strategic discussions.
The gathering serves the broader partner economy, bringing together key stakeholders including brands, retailers, agencies, and creators. The organizer, PerformanceIN, aims to foster an environment focused on deal-making and the development of long-term business relationships.
The 2026 edition emphasizes the evolution of affiliate marketing into a more diverse partnership ecosystem. By utilizing a campus-style setting, the event provides dedicated spaces for various industry segments to interact. Attendees can expect a program built around the latest trends in performance marketing, though specific session topics and speakers will be announced closer to the event date.
The "Festival of Partnerships" branding reflects a shift toward more collaborative and interactive networking formats. The Steel Yard Campus will host various zones intended for different business needs, such as high-level negotiations, creative showcases, and technical discussions regarding tracking and attribution.
Planning and Attendance
The three-day schedule allows participants to navigate the campus for targeted meetings and spontaneous networking. While the event caters to all levels of the industry, the programming is specifically geared toward decision-makers at brands and agencies looking to scale their partnership programs.
Update 28 September 2026: PI LIVE Europe 2026 adopts a festival format at London's Steel Yard Campus, focusing on networking and deal-making for the global partner economy.
PI LIVE Europe returns to London from October 19 to October 21, 2026. The event, rebranded as 'The Festival of Partnerships,' will take place at The Steel Yard Campus. This gathering serves as a central hub for the global partner economy and the performance marketing industry.
The 2026 edition utilizes a multi-venue campus layout designed to facilitate high-volume networking. The organizers have structured the environment to support different tiers of professional interaction, ranging from formal deal-making to open-air strategic discussions. This format aims to break away from traditional conference structures to better serve the needs of modern brand-to-brand and creator partnerships.
The event targets a broad spectrum of industry stakeholders. Attendees typically include representatives from global brands, performance marketing agencies, and independent creators. The primary objective is to foster an environment where participants can negotiate new contracts and refine their affiliate strategies for the upcoming fiscal year.
Content at the festival focuses on the evolving landscape of performance-based collaborations. While the specific agenda for the 2026 sessions is yet to be finalized, the campus environment is optimized for discussions regarding tracking technology, attribution models, and the integration of creator-led commerce into traditional affiliate frameworks.
The Steel Yard Campus location provides a centralized setting within London's industrial architecture, offering specialized zones for private meetings and larger industry presentations. This logistical setup allows agencies and merchants to host concurrent sessions with multiple partners in a single location.
Update 29 September 2026: PI LIVE Europe returns to London in October 2026 with a 'Festival of Partnerships' format, focusing on networking and deal-making at The Steel Yard Campus.
PI LIVE Europe returns to London from October 19 to 21, 2026. Reimagined as "The Festival of Partnerships," the conference moves to The Steel Yard Campus. The event serves as a central hub for the global partner economy and the performance marketing industry.
The 2026 edition utilizes a multi-venue campus layout designed to facilitate high-volume networking. The organizers, PerformanceIN, have structured the format to prioritize deal-making and strategic negotiations. This shift toward a "festival" atmosphere aims to move beyond traditional trade show booths, offering dedicated spaces for brands, agencies, and creators to interact.
The conference addresses the evolving landscape of performance marketing. Attendees typically include representatives from major retailers, affiliate networks, and technology providers. The programming focuses on how brands can scale through diverse partnership models, including traditional affiliate programs and creator-led commerce.
Strategic discussions at the event will cover current trends in the partner ecosystem. The campus environment allows for structured meetings alongside spontaneous networking opportunities. Participants can expect sessions dedicated to optimization, attribution, and new growth channels within the European market.
The Steel Yard Campus location provides a centralized infrastructure for the three-day event. By grouping participants by sector and interest, the event aims to streamline the process of finding new traffic sources and technology partners. While specific speakers and sponsors for the 2026 edition have not yet been announced, the event historically attracts senior decision-makers from the global affiliate sector.
Update 30 September 2026: PI LIVE Europe 2026 introduces 'The Festival of Partnerships,' a multi-venue campus event in London focused on the partner economy and performance marketing.
PI LIVE Europe returns to London from October 19 to October 21, 2026. The event, organized by PerformanceIN, has been reimagined as "The Festival of Partnerships." Moving away from traditional conference hall structures, the 2026 edition will utilize The Steel Yard Campus. This multi-venue setting is designed to facilitate closer collaboration within the partner economy and performance marketing sectors.
The three-day gathering serves as a central hub for brands, agencies, and creators. The shift toward a festival-style format emphasizes networking and strategic deal-making over passive content consumption. By utilizing a campus layout, the organizers aim to provide dedicated spaces for different segments of the industry to interact.
The event focuses on the evolving partner ecosystem. Attendees can expect a program built around high-level discussions regarding performance-based marketing strategies and brand-to-brand partnerships. The Steel Yard Campus will host various zones intended to foster environment-specific interactions, allowing participants to move between structured sessions and informal networking areas.
As the industry moves toward more integrated partnership models, PI LIVE Europe aims to provide the infrastructure necessary for these connections. The festival format is specifically tailored to accommodate the diverse needs of advertisers, publishers, and technology providers looking to scale their affiliate and partner marketing operations.
The event takes place in the heart of London, utilizing the industrial-style spaces of The Steel Yard to create a unified campus feel. Detailed information regarding the speaker lineup and specific session topics will be released closer to the event dates. Registration is currently open through the organizer's platform for brands and retailers.
Update 1 October 2026: PI LIVE Europe returns to London in October 2026, bringing together affiliate, performance, and creator marketing professionals for three days of networking and industry insights.
PI LIVE Europe returns to London from October 19 to October 21, 2026. The three-day event, hosted at The Steel Yard Campus, functions as a central hub for the affiliate, performance, and creator marketing industries. Known as 'The Festival of Partnerships,' the conference facilitates direct engagement between merchants, publishers, and technology providers.
The 2026 edition continues its focus on the evolving landscape of performance-based marketing. Attendees can expect a program designed to address current industry shifts, including the integration of creator-led campaigns into traditional affiliate structures. The event provides a platform for professionals to share insights on campaign optimization and multi-channel attribution.
The shift toward 'partnership marketing' remains a primary theme for the event. This approach encompasses various performance-driven channels, moving beyond standard CPA models to include influencer collaborations and brand-to-brand partnerships. The Steel Yard Campus venue provides multiple zones for both formal sessions and structured networking, allowing participants to discuss specific operational challenges and market trends.
Organized by PerformanceIN, the conference attracts a diverse range of stakeholders from across the European market. Participants typically include affiliate managers, performance agencies, and SaaS platforms looking to demonstrate new tracking capabilities. The event structure prioritizes business development, offering dedicated spaces for one-on-one meetings and partnership negotiations.
Update 2 October 2026: PI LIVE Europe returns to London in October 2026, focusing on the convergence of affiliate, performance, and creator marketing at The Steel Yard Campus.
PI LIVE Europe, known as The Festival of Partnerships, returns to London from October 19 to October 21, 2026. The event will take place at The Steel Yard Campus, serving as a central hub for the European performance marketing community. The three-day conference focuses on the intersection of affiliate, performance, and creator marketing.
The event structure emphasizes networking and knowledge sharing among industry professionals. Attendees typically include representatives from brands, retailers, agencies, and technology providers. The programming is designed to address current industry news and provide strategic insights into partnership-based marketing models.
The conference covers a broad spectrum of performance-led disciplines. Primary topics include the evolution of traditional affiliate marketing and the growing integration of creator-led campaigns. The "Festival of Partnerships" theme highlights the event's role in facilitating new business connections and strengthening existing relationships within the ecosystem.
Participants can expect a range of sessions dedicated to tracking, attribution, and optimization strategies. The venue choice, The Steel Yard Campus, provides a dedicated environment for both structured sessions and informal networking. This location supports the event's dual mission of education and business development.
The organizer, PerformanceIN, has established specific tracks for brands and retailers to navigate the event. The October dates position the conference as a final major gathering for the industry before the high-volume Q4 retail period. This timing allows professionals to synchronize strategies for peak seasonal performance.
Update 12 October 2026: PI LIVE Europe returns to London in October 2026, bringing together global brands like Nike, eBay, and Samsung to explore the latest trends in affiliate and performance marketing.
PI LIVE Europe, branded as The Festival of Partnerships, returns to London from October 19 to October 21, 2026. The conference serves as a primary hub for the European affiliate and performance marketing sectors. The event takes place at The Steel Yard Campus, hosting a diverse group of advertisers, publishers, and agencies.
The 2026 edition focuses on the evolution of performance-based collaborations. Attendees will examine emerging industry trends and new partnership models that drive measurable ROI. The program is designed to facilitate direct networking between global merchants and technology partners to optimize tracking and attribution strategies.
The event features participation from a wide array of global brands across multiple verticals, including retail, travel, finance, and technology. Notable partners include major retailers such as eBay, Nike, and JD Sports, as well as technology firms like Samsung, LG, and Huawei. The travel sector is represented by organizations including Virgin Atlantic, Trip.com, and the Radisson Hotel Group.
These organizations participate as partners to explore new growth channels and refine their CPA-based marketing efforts. The presence of entities such as TikTok and WordPress.com highlights the increasing overlap between content platforms and performance marketing.
The sessions and networking opportunities aim to address the technical and strategic challenges currently facing the industry. Topics typically include server-side tracking, the impact of privacy regulations on attribution, and the integration of automation in affiliate program management.
Participants from brands like Dyson, The LEGO Group, and Lululemon will engage with the latest solutions for cross-border expansion and partner recruitment. The event structure supports both established merchants and growing publishers seeking to diversify their revenue streams.
Update 13 October 2026: PI LIVE Europe returns to London in October 2026, bringing together major global brands and performance marketers at The Steel Yard Campus.
PI LIVE Europe, branded as The Festival of Partnerships, will take place from October 19 to October 21, 2026. The event returns to The Steel Yard Campus in London. Organized by PerformanceIN, the conference serves as a central hub for the European affiliate and performance marketing industry.
The three-day event focuses on the evolution of partnership marketing. It provides a platform for brands, publishers, and agencies to discuss industry trends and technical developments in the performance sector. The program is designed to facilitate networking and explore new commercial opportunities within the affiliate ecosystem.
The 2026 edition features a broad range of global brands and partners across diverse sectors including retail, technology, travel, and finance. Notable participants from the consumer goods sector include The LEGO Group, lululemon, Dyson, Nespresso, and Nike. The fashion and apparel industry is represented by partners such as Dr. Martens, Boohoo, PrettyLittleThing, and JD Sports.
The event also highlights partnerships within the travel and hospitality sectors, featuring Trip.com, Virgin Atlantic, and the Radisson Hotel Group. Technology and service providers, including TikTok, Semrush, and WordPress.com, will contribute to discussions regarding the digital infrastructure of performance marketing.
As a dedicated festival of partnerships, the conference addresses the integration of various marketing channels. This includes traditional affiliate models as well as modern performance-based collaborations. Participating companies such as Samsung, Vodafone, and NatWest represent the growing involvement of large-scale enterprise organizations in the partnership space.
The venue, The Steel Yard Campus, will host the various sessions and networking areas intended to connect merchants with potential publisher partners.
Update 14 October 2026: PI LIVE Europe brings the performance marketing industry to London's Steel Yard Campus in October 2026, featuring major partners like Nike, eBay, and TikTok.
PI LIVE Europe returns to London from October 19 to October 21, 2026. The conference, themed as "The Festival of Partnerships," will take place at The Steel Yard Campus. The three-day event serves as a central hub for the affiliate and performance marketing industry, focusing on partnership opportunities and emerging market trends.
The event facilitates networking and knowledge sharing between global brands, publishers, and technology providers. Organized by PerformanceIN, the gathering focuses on the evolution of performance-based collaborations. Attendees will examine shifts in tracking, attribution, and multi-channel partnership strategies within the European market.
The 2026 edition features a broad range of partner companies across multiple sectors, including retail, technology, travel, and finance. Notable participants from the consumer goods sector include The LEGO Group, Nike, Dyson, and Samsung. The fashion and beauty industries are represented by brands such as Dr. Martens, lululemon, Giorgio Armani, and Boots.
The travel and hospitality sector maintains a significant presence with partners including Virgin Atlantic, Trip.com, and the Radisson Hotel Group. Technology and digital service providers, such as TikTok, eBay, Fiverr, and WordPress.com, are also integrated into the event ecosystem.
The programming aims to address the current challenges facing advertisers and publishers. Content typically covers the integration of new technologies into affiliate programs and the diversification of revenue streams. The venue at The Steel Yard Campus provides dedicated spaces for structured networking and brand-to-publisher meetings.
Participating service and utility providers include E.ON Next, VodafoneThree, and NatWest, highlighting the event's relevance to high-compliance industries. Other confirmed partners include major retailers such as ASDA, JD Sports, and Frasers Group, alongside specialized brands like Loop Earplugs and YETI.
Update 15 October 2026: PI LIVE Europe returns to London in October 2026, bringing together major global brands like Nike, Samsung, and eBay for the annual "Festival of Partnerships."
PI LIVE Europe returns to London from October 19 to October 21, 2026. The conference, hosted at The Steel Yard Campus, serves as a central meeting point for the European affiliate and performance marketing industry. Organized by PerformanceIN, the event focuses on the "Festival of Partnerships" theme, aiming to connect brands, agencies, and technology providers.
The three-day schedule is designed to facilitate networking and explore new growth opportunities within the partnership community. The event traditionally attracts a mix of established global brands and emerging technology providers to discuss strategies involving tracking, attribution, and CPA-based models.
The 2026 edition features a broad range of industry partners from various sectors, including retail, travel, and technology. Major global brands such as The LEGO Group, Nike, Samsung, and eBay are represented within the partnership ecosystem. The presence of these companies indicates a focus on high-volume affiliate programs and enterprise-level retail partnerships.
The technology and service sectors also maintain a strong presence. Companies such as Semrush, TikTok, WordPress.com, and Kaspersky are listed as partners, alongside specialized service providers like Confused.com and Uswitch. This mix suggests the event will cover diverse topics ranging from content commerce and social commerce to technical SEO and cybersecurity within the affiliate space.
The event's partnership list reflects significant representation from the travel and hospitality sectors, including Trip.com, Sandals Resorts, Virgin Atlantic, and Radisson Hotel Group. The fashion and lifestyle categories are also prominent, featuring Dr Martens, lululemon, Farfetch, and ASDA.
Attendees can expect the programming to address the specific needs of these vertical markets. The venue, The Steel Yard Campus, will host the various sessions and networking opportunities that define this annual gathering of the performance marketing community.
Update 16 October 2026: PI LIVE Europe returns to London in October 2026, bringing together global brands like Nike, Samsung, and TikTok for three days of affiliate and performance marketing networking.
PI LIVE Europe returns to London from October 19 to October 21, 2026. The event, held at The Steel Yard Campus, focuses on the affiliate and performance marketing sectors. Known as "The Festival of Partnerships," the three-day conference facilitates networking and strategy development for brands, agencies, and technology providers.
The conference serves as a meeting point for the partnership community to explore new commercial opportunities. Attendees include various stakeholders from the performance marketing ecosystem, ranging from global retailers to specialized technology firms. The 2026 edition continues the event’s emphasis on fostering direct connections between publishers and merchants.
A significant number of major global brands are associated with the event as partners. These companies represent diverse sectors including retail, travel, technology, and finance. Notable participants from the retail and fashion sectors include Nike, The LEGO Group, lululemon, Dr. Martens, and Frasers Group.
The technology and digital services sector is represented by companies such as Samsung, TikTok, WordPress.com, and Semrush. Travel and hospitality brands, including Trip.com, Virgin Atlantic, and Radisson Hotel Group, are also integrated into the event ecosystem alongside financial and utility service providers like NatWest and E.ON Next.
The event structure is designed to facilitate collaboration across the affiliate marketing spectrum. By bringing together major advertisers like Dyson, eBay, and Boots with performance marketing specialists, the conference aims to address current industry challenges and partnership growth. The venue, The Steel Yard Campus, provides the infrastructure for these professional exchanges within London’s business hub.
