Major Brand Leaders Join 2026 Lineup
The Digital Marketing World Forum (DMWF) Global has confirmed several high-profile additions to its speaker roster for the upcoming London event. The new appointments bring expertise from the financial services, consumer goods, and creative sectors to the ExCeL London stage.
Marek Tomalak, Global Chief Marketing Officer at Sodastream (PepsiCo), and Abbie Edwards, Vice President of Social Media EMEA at JPMorganChase, join the lineup to discuss global brand strategy and social media integration. The creative track sees further expansion with Roberto Fara of Ogilvy and Yuri Ezhkov, VP of the Creative Center of Excellence at The Estée Lauder Companies Inc.
These speakers will address current challenges in attribution, social commerce, and creative scaling within the performance marketing ecosystem. Their sessions are expected to offer insights into how multinational corporations manage digital transformation and cross-channel consistency.
In addition to the speaker updates, outdoor advertising giant JCDecaux has joined the event as an official partner. The collaboration highlights the increasing convergence between traditional Out-of-Home (OOH) media and digital tracking technologies.
Affilitizer Editorial Team
This article was created with AI assistance and editorially reviewed.
