Partnerize unveiled its official event participation schedule for the first half of 2026, targeting AI integration, omnichannel growth, and the convergence of brand and performance marketing. The partnership management platform will attend eTail West, PMW Unlocked, Shoptalk Spring, and its own flagship event, Partnership Day London.
The 2026 roadmap reflects a broader industry shift toward measuring marketing through direct business outcomes rather than isolated metrics. Partnerize sessions at these events address the evolution of the channel mix in a "keywordless and clickless" future.
Performance Marketing Priorities
PMW Unlocked in London, scheduled for March 2026, serves as a central pillar of the upcoming season. Partnerize expects the conference to attract over 1,500 attendees, including representatives from global brands such as Amazon, FootLocker, and Paramount. The agenda focuses on the intersection of creative strategy and algorithmic decision-making.
The industry currently grapples with how AI affects marketing efficiency and the interplay between long-term brand building and immediate performance results. These themes will lead the discourse at Shoptalk Spring in Las Vegas, where the focus shifts to retail innovation and digital transformation.
155 Bishopsgate to House Expanded Flagship
The mid-year schedule culminates with Partnership Day 2026 in London. Partnerize moves the event to a larger venue at 155 Bishopsgate to accommodate more attendees.
Unlike traditional trade shows, the 2026 circuit also includes "festival-style" formats like Affilifest. This UK-based event reflects a trend in the affiliate space to move away from formal business settings toward environments that prioritize networking in relaxed atmospheres.
Through this series of engagements, Partnerize addresses the technical challenges of the modern affiliate manager. Specifically, the company demonstrates how to connect partnership data to overarching business outcomes in a complex attribution environment.
Retail Strategy as an Omnichannel Lever
The season begins at eTail West in Palm Springs. Partnerize notes that this event emphasizes customer acquisition and retention strategies for brands scaling through omnichannel growth. As retailers seek diverse revenue streams, automated partnership platforms help maintain margins while expanding reach across digital touchpoints.
Affilitizer Editorial Team
This article was created with AI assistance and editorially reviewed.
