The Interactive Advertising Bureau (IAB) has officially restructured its leadership for the upcoming year. In a guest post for IAB US News, Keirsten Hansen reports that Alison Levin, President of Advertising and Partnerships at NBCUniversal, has been appointed as the Chair of the IAB Board of Directors for 2026. Levin, who has served on the board since 2022 and previously held the position of Vice Chair, succeeds Shenan Reed in the role.
Levin’s appointment comes at a critical juncture for the digital advertising ecosystem. With her background at NBCUniversal and her previous tenure at Roku, Levin brings expertise in the convergence of streaming and traditional television advertising. Her leadership is expected to focus on helping brands and publishers navigate the transition toward more integrated media strategies.
Amazon Ads Executive Takes Vice Chair Role
Joining Levin in the leadership ranks is Alan Moss, Vice President of Global Advertising Sales at Amazon Ads, who has been named the 2026 Vice Chair. Moss brings significant experience from major tech players, including Google and PayPal. His involvement highlights the growing influence of commerce media and retail media networks within the IAB’s strategic roadmap.
David Cohen, CEO of IAB, emphasized that the new leadership arrives as the industry prepares for a "transformational" period. The organization is currently prioritizing several high-stakes areas, including artificial intelligence integration, cookie-less measurement solutions, and the establishment of new standards for consumer privacy and trust.
Strategic Focus on AI and Measurement
As the IAB celebrates its 30th anniversary, the appointment of executives from NBCUniversal and Amazon suggests a push toward cross-platform standardization. Levin and Moss are tasked with guiding the trade association through the "seismic shift" of AI-driven workflows and the ongoing need for transparent measurement across diverse digital channels.
The association aims to use this leadership transition to solidify frameworks for commerce media—a sector where Amazon’s influence is particularly relevant—and to ensure that AI adoption creates measurable value for both advertisers and publishers.
Affilitizer Editorial Team
This article was created with AI assistance and editorially reviewed.
