Executive Speakers Added to Lineup
The Balkan eCommerce Summit 2026 has confirmed a significant expansion of its speaker roster for the upcoming April event in Sofia. The new additions include high-level representatives from global brands, focusing on logistics, payments, and retail technology.
Jesper Toubol of LEGO and Petya Rusinova from Visa are among the headline additions. They are joined by logistics experts Diego Asproso of FedEx and Carmen Cureu from Geopost. These speakers will provide insights into cross-border trade and payment infrastructure across the Balkan region.
The update also features Sorin Dochian from Heureka Group, alongside Maher Tarazi, Alex Danchenko, and Barbara Slade Jagodić. Additional speakers include Gabriela Ivanova, Simeon Lukov, and Harri Olavinsilta, further diversifying the summit's technical and strategic tracks.
Strategic Partnerships Confirmed
Alongside the speaker updates, the summit announced several high-profile sponsors. Amazon, Visa, FedEx, and Geopost have joined the event as official partners. These collaborations indicate a strong focus on scaling regional e-commerce operations through international platforms and distribution networks.
Organizer Nikola Ilchev established the summit to bridge the gap between Balkan digital merchants and global service providers. The 2026 edition continues this trajectory by integrating major logistics and payment providers into the core program.
Affilitizer Editorial Team
This article was created with AI assistance and editorially reviewed.
