The Balkan eCommerce Summit has confirmed 11 new additions to its speaker lineup for the 2026 edition in Sofia. The upcoming event, scheduled for April 28 at the Inter Expo Center, will feature representatives from global brands including LEGO, FedEx, and Visa.
Jesper Toubol of LEGO joins the roster alongside logistics experts Diego Asproso from FedEx and Carmen Cureu from Geopost. Financial services will be represented by Petya Rusinova of Visa, while Sorin Dochian brings insights from the Heureka Group. These additions reflect a focus on cross-border logistics, payment processing, and scalable retail operations within the Balkan region.
Other confirmed speakers include Barbara Slade Jagodić, Harri Olavinsilta, Alex Danchenko, Maher Tarazi, Simeon Lukov, and Gabriela Ivanova. Their sessions are expected to cover localized marketing strategies and technical infrastructure for regional e-commerce expansion.
In addition to the program updates, the summit has secured several new high-profile partnerships. Amazon, Visa, FedEx, Geopost, and Heureka Group have signed on as official partners for the 2026 event. These organizations will support the networking and exhibition components of the summit.
Affilitizer Editorial Team
This article was created with AI assistance and editorially reviewed.
