LEGO and Eximo Marketing Lead New Speaker Lineup
The Balkan eCommerce Summit 2026 has confirmed several high-profile additions to its speaker roster for the upcoming April event in Sofia. Jesper Toubol of LEGO joins the lineup alongside Andi Jarvis from Eximo Marketing, signaling a focus on brand strategy and international market expansion.
The update includes a diverse group of industry experts. New speakers added to the program include Harri Olavinsilta, an independent advisor and strategist, and Lenard Adanov of Adan Media. The summit also welcomes Barbara Slade Jagodić (SLADE), Alex Danchenko, Maher Tarazi, Simeon Lukov, and Gabriela Ivanova.
These speakers will address current challenges in regional retail, including cross-border logistics and performance marketing optimization.
Strategic Partners Join the 2026 Edition
In addition to the speaker updates, the event has secured major corporate backing. Amazon and Visa have signed on as official partners for the summit. Their involvement points toward a focus on payment infrastructure and global marketplace integration for Balkan merchants.
The Balkan eCommerce Summit remains a central hub for publishers, merchants, and technology providers looking to scale within the Southeast European market.
Affilitizer Editorial Team
This article was created with AI assistance and editorially reviewed.
