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The Japan Affiliate Council (JAO) hosts a foundational online seminar on September 17, 2026, focusing on advertiser operations and legal compliance.
The Japan Affiliate Council (JAO) will host an online seminar focused on the fundamentals of affiliate marketing operations on September 17, 2026. The session targets businesses planning to launch affiliate programs or those seeking to improve current performance through better management practices.
The program focuses on bridging the gap between basic operational measures and necessary compliance standards. Attendees will receive guidance on executing affiliate strategies while maintaining brand safety and meeting legal requirements within the Japanese market.
A central theme of the seminar is risk management, specifically addressing legal regulations such as stealth marketing restrictions. These regulations have become a critical focal point for advertisers in the APAC region to avoid legal penalties and reputational damage. The curriculum covers how to monitor publisher activities and ensure transparency in promotional content.
Two industry experts will lead the instructional segments. Tamayo Suzuki, Director at Bordy Co., Ltd., serves as the main lecturer, providing practical insights into daily operations. Hokuto Kasai, Representative Director of the Japan Affiliate Council and head of Crosswork Co., Ltd., will provide expert perspective on industry standards and regulatory trends.
The session is designed to provide actionable workflows for tracking, attribution, and publisher communication. By the end of the seminar, participants should have a clearer understanding of how to balance performance goals with the strict compliance frameworks governing the Japanese affiliate landscape.
This article was created with AI assistance and editorially reviewed.
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