HubSpot Rebrands Annual Conference to UNBOUND 2026
HubSpot, Inc. has announced the return of its flagship annual conference, now rebranded as UNBOUND 2026. The event will take place from September 16 to September 18, 2026, at the Boston Convention & Exhibition Center. Evolving from its previous identity as INBOUND, the three-day gathering is designed for go-to-market leaders across the marketing, sales, and customer success sectors.
The 2026 program features over 200 sessions focusing on AI-driven execution and connected systems. Content tracks will address emerging growth strategies for unified teams, reflecting current shifts in how software-as-a-service (SaaS) and performance marketing professionals manage the customer journey.
AI and Enterprise Strategy at the Forefront
The speaker lineup emphasizes the intersection of artificial intelligence and enterprise scale. Dario Amodei, CEO of Anthropic, and Michael Hartman, Head of Enterprise Americas at Anthropic, will discuss the role of Large Language Models in business operations. Tasso Argyros, VP of Engineering at Databricks, and Kimberly Storin, CMO of Zoom, are also scheduled to present on how data infrastructure and communication tools integrate into modern marketing stacks.
HubSpot leadership, including CEO Yamini Rangan, Co-founder and CTO Dharmesh Shah, and EVP of Product Karen Ng, will lead sessions on the platform’s product roadmap and its focus on unified go-to-market systems.
Cross-Industry Perspectives
Beyond technical and strategic sessions, the event integrates insights from various sectors. Speakers include Carla Hassan, Global CMO of JPMorganChase, and Shana Stephenson, Chief Branding Officer of the NY Liberty. The conference also features high-profile guests such as seven-time Super Bowl champion Tom Brady, NASA astronaut Sunita Williams, and author Mel Robbins, alongside actors and comedians.
The event is supported by key industry partners including Anthropic, Zoom, JPMorganChase, and Databricks, all of whom will contribute to the program's focus on enterprise-grade marketing technology and growth frameworks.
Affilitizer Editorial Team
This article was created with AI assistance and editorially reviewed.
