The Ecommerce Germany News editorial team reports that the E-commerce Berlin Expo moves to Messe Berlin on February 17 and 18, 2026. This tenth-anniversary edition marks a shift for the German digital retail sector by relocating to a larger venue. The move reflects increasing demand for networking space among publishers, advertisers, and technology providers.
Expanded Capacity at Messe Berlin
The Expo occupies Messe Berlin for the first time in its history. This relocation supports a new two-day format. Organizers introduced the longer schedule to accommodate more masterclasses and presentations.
For performance marketing professionals, the expanded timeframe increases opportunities for lead generation. The additional day enables a larger conference agenda featuring over 150 speakers. These sessions cover industry shifts including AI integration in customer journeys and marketplace expansion tools.
AI and Data-Driven Automation
The exhibitor floor hosts hundreds of companies, from SaaS providers to niche technology firms. The 2026 expo centers on the application of AI and automation in retail. Performance marketers use these tools to manage automated bidding, creative generation, and server-side tracking.
The event categorizes technical exhibitors into specialized segments:
- Retail Tech Innovators: Focus on point-of-sale and omnichannel integration.
- AI and Data Leaders: Provide tools for predictive analytics and customer segmentation.
- Marketplace Integrators: Support brands scaling affiliate and partner programs across international platforms.
Face-to-Face Networking for Performance Partners
The Expo complements technical sessions with networking opportunities for the affiliate and e-commerce sectors. An afterparty facilitates contact between agencies and brands.
As the industry adopts automated environments, physical events serve as a touchpoint for building trust between performance partners. More than 150 speakers provide an outlook on the German e-commerce landscape for 2026. Organizers expect over 10,000 visitors, making the event a hub for the DACH region's digital economy.
Affilitizer Editorial Team
This article was created with AI assistance and editorially reviewed.
