Tactical Influencer Marketing Strategies in New York
The Creator Economy Live East conference will take place at the New York Marriott Marquis from July 13 to July 14, 2026. The two-day event focuses on high-level influencer marketing strategies and performance optimization. Industry professionals will gather to discuss the transition from traditional social media engagement to measurable return on investment (ROI).
The program features tactical sessions centered on three core tracks: community building, advanced data analysis, and emerging social platforms. Attendees will explore how brands integrate creator partnerships into broader performance marketing frameworks.
Speaker Lineup and Industry Insights
The event brings together leadership from major consumer brands to share execution-level insights. Brianna Reynolds of Cracker Barrel and Diogo Fellipelli of FOX Entertainment will discuss social media scaling and distribution.
The agenda reflects a significant focus on brand-creator relationships and long-term partnerships. Key speakers include:
- Sofia Beja, Senior Director of Influencer Marketing at OLAPLEX
- Morgan Gaines, Senior Manager of Public Relations at The Walt Disney Company
- Lisa Zlotnick, Head of Brand PR at SHEIN
- Omer Dahan, Head of Affiliates & Partnerships at Fiverr
- Grace Niu, Influencer Marketing Manager at Quest Nutrition
These sessions will address how to leverage creators for both brand awareness and direct conversion. Specific focus will be placed on how affiliate and partnership models are merging with influencer marketing to create more accountable campaign structures.
Partnership and Platform Integration
Several global brands are involved in the event programming to highlight successful case studies. Representatives and partners from organizations such as Google, Duolingo, Hinge, and Fenty will contribute to the content. The sessions aim to provide data-backed approaches to platform-specific strategies, helping brands navigate the shifting landscape of social commerce and creator-led acquisition.
Affilitizer Editorial Team
This article was created with AI assistance and editorially reviewed.
