Briana Mahida, Market Insights Manager at Awin AU, analyzes the upcoming ThinkTank Americas 2026 conference taking place April 20–22 in Chicago. The 2.5-day event integrates high-level strategy sessions with a setting designed for creative partnerships. Organizers aim to move beyond standard networking by focusing on the intersection of brand building and technical marketing.
Bridging Creativity and Performance Data
Keynote speakers include Mike Cessario, the founder and CEO of Liquid Death. He will detail the strategy behind building a brand valued at $1.4 billion. Additionally, SEO expert Lily Ray addresses the impact of AI-driven discovery on search visibility and consumer trust.
Awin states the focus remains on tangible results rather than theoretical concepts. Participants from brands like Expedia, UNTUCKit, and Rokt will share case studies during the event. These sessions demonstrate how they identify and measure the incremental impact of their affiliate programs.
Direct Access to Global Decision-Makers
Major industry players represent a significant draw for affiliate managers and publishers. The 2026 attendee list includes representatives from GE Appliances, Samsung, Klarna, YouTube, and Visa. While large-scale trade shows emphasize volume, ThinkTank Americas offers access to decision-makers within these organizations.
The organizers curated the venue selection to encourage collaboration. The event begins at the WNDR Museum, utilizing immersive art and technology. For the final evening Gala, the historic Hilton Chicago provides a traditional setting for formalizing partnerships discussed during the day.
AI Integration and Scaling ROI
The agenda reflects the industry shift toward AI and the diversification of partner types. Discussions center on scaling creator-led strategies and building resilient partner networks as consumer search behavior evolves.
By focusing on "new discovery behaviors," the conference provides a framework for measuring the value of diverse partner types. This includes traditional coupon and cashback sites, content creators, and technology partners. These strategies help teams focus on the specific channels driving growth in a crowded digital marketplace.
Affilitizer Editorial Team
This article was created with AI assistance and editorially reviewed.
