In a guest post for Awin US, Leeanne Boulton announced that Varun Aggarwal has joined the global affiliate network as Chief Product & Technology Officer (CPTO). In this newly consolidated role, Aggarwal will oversee the company’s global product and technology organization. His appointment reflects a shift in Awin’s strategy toward integrating advanced AI and commerce tools to address the complexities of modern consumer behavior.
Aggarwal brings over 20 years of experience in product development and global commerce. He joins Awin after serving in high-level leadership roles at major tech firms, including Amazon and Checkout.com. At Amazon, he managed the product strategy for the company’s Buy Now Pay Later (BNPL) business and later led the product and marketing efforts for Amazon’s European B2B platform.
A Focus on AI and Fragmented Customer Journeys
The appointment comes at a time when the affiliate industry is struggling to track customer journeys that span across social media, creators, marketplaces, and AI search tools. According to Awin, Aggarwal’s primary objective will be to enhance the platform’s ability to capture performance signals. This will help advertisers better understand how discovery and influence lead to conversions.
The platforms that win will be the ones that can turn signals into clearer decisions for advertisers and stronger evidence of value for publishers.
Awin CEO Adam Ross emphasized that while the industry has mastered measuring final outcomes, the next hurdle is understanding the variables that shape those outcomes. Ross noted that Aggarwal’s background in scaling global commerce platforms and his expertise in AI are essential for Awin’s next phase of platform growth.
Strategic Background in Fintech and Consulting
Aggarwal’s career is marked by a blend of entrepreneurial and corporate experience. Before his tenure at Amazon, he worked at McKinsey and Barclays Capital. He also co-founded an education technology startup, which he successfully scaled. Most recently, he focused on advising AI-driven companies on their go-to-market strategies.
By combining the product and technology departments under one leader, Awin aims to accelerate its technical delivery and offer more sophisticated attribution models for its global network of advertisers and publishers.
Affilitizer Editorial Team
This article was created with AI assistance and editorially reviewed.
