Richard Towey of Awin AU confirms that Awin secured seven nominations for the Global Performance Marketing Awards (GPMA), including the new Partnership Ecosystem Award. The shortlisting follows the 2024 infrastructure overhaul where the platform integrated the ShareASale publisher and advertiser base into its global system.
The GPMA celebrates its 10th anniversary this October in London. Organizers restructured categories to reflect market shifts; specifically, the "Partnership Ecosystem Award" replaces the "Global Affiliate Network" category. This change signals a move toward integrated commerce and retail media models.
Lowering Entry Barriers for Diverse Partners
Seven technical and operational milestones achieved in 2024 underpin Awin’s nominations. The company shifted focus toward lowering entry barriers for diverse partner types. The Awin creator app drove this strategy, gaining 99,000 users via a 34% increase in installs.
The new Ecosystem category reflects how the industry has evolved to include creator partnerships, retail media, commerce, and affiliate marketing.
Publisher acquisitions rose 52%, totaling over 177,000 sign-ups. A redesigned onboarding process fueled this growth, reducing the average time to a publisher's first sale by 7%.
S2S Tracking Protects $850 Million in Revenue
Awin’s GPMA submission highlights its Conversion Protection Initiative. As browser privacy restrictions and the phasing out of third-party cookies challenge the industry, tracking accuracy serves as a competitive differentiator.
Over 1,800 advertisers upgraded their tracking standards by adopting server-to-server solutions. This initiative protected $850 million in advertiser revenue. Furthermore, the technology secured $70 million in publisher commissions that tracking discrepancies might otherwise have erased.
Platform Consolidation and AI Support
The nominations also acknowledge the completion of a massive platform migration. Awin moved 230,000 ShareASale publishers and 9,000 advertisers onto its primary global platform. During this consolidation, the company launched "Nova," a redesigned platform interface.
To manage this scale, the network integrated the AI virtual assistant "Ava." The tool resolves approximately 75% of user queries. This automation allows the nominated Global Account Management Team to focus on strategic consulting rather than routine support. The industry now waits to see if Awin repeats its four-prize success from the previous year at the October ceremony.
Affilitizer Editorial Team
This article was created with AI assistance and editorially reviewed.
