Server-to-Server Tracking Replaces Client-Side Scripts
Squarespace merchants previously relied on client-side scripts to manage affiliate programs. These scripts tracked visitors through URL parameters and recorded conversions via code on the order confirmation page. While functional, this method remained susceptible to browser-based tracking preventions and offered limited data granularity.
Affiliatly announced a shift to a server-to-server API integration on May 22, 2024. This allows the tracking software to communicate directly with the Squarespace backend. By bridging internal store data with the affiliate dashboard, merchants capture transaction details that were previously difficult to track reliably.
SKU Tracking and Granular Commission Rules
The API integration enables performance tracking beyond simple link clicks. According to Affiliatly, the system supports tracking via product SKUs and customer emails. This addresses "leakage" caused by customers who engage with an affiliate but complete their purchase through different devices or browser sessions where cookies have expired.
The update also enables custom commission structures. Affiliate managers can set specific rates for individual products or categories instead of a flat percentage across the entire store. Brands may now offer higher incentives for high-margin products while protecting margins on clearance items.
Automated Order Status Updates
The API handles automatic order status updates to reduce the manual administrative burden on affiliate managers. When a customer cancels or refunds an order in Squarespace, Affiliatly adjusts the corresponding commission automatically. This ensures payout accuracy without constant manual auditing.
Affiliatly moves from a basic link and script tracking model to a full-fledged integration bridging your store’s backend with the affiliate software.
The company confirmed it provides the API connection at no additional cost to existing users. Merchants must manually enable permissions for the software to access product and customer information to utilize these features.
Scaling Performance Marketing Operations
Smaller boutique stores may still use the traditional link-based model. For e-commerce businesses scaling operations, the shift to API integration represents a move toward professional-grade performance marketing. Rewarding returning customers based on email attribution and using server-side reporting provides a stable foundation for high-volume partnerships.
As the industry adopts stricter privacy standards and cookieless environments, integrations relying on direct server communication are becoming the standard for data integrity in performance marketing.
Affilitizer Editorial Team
This article was created with AI assistance and editorially reviewed.
