Affiliatly Integrates Jumpseller to Automate Affiliate Tracking

Affiliatly expanded its technical ecosystem on May 22, 2024, by launching a dedicated integration for the e-commerce platform Jumpseller. The software allows store owners to deploy affiliate programs without manual code editing.

Affiliatly announced the integration to simplify the technical bridge between sales tracking and merchant storefronts. This move follows an industry trend where tracking software providers prioritize "one-click" setups to lower the entry barrier for small and medium-sized enterprises (SMEs).

Automated Tracking for Jumpseller Merchants

The integration automates communication between the shopping cart and the affiliate dashboard for Jumpseller merchants. When a customer completes a purchase via a referral link, the system transmits data to Affiliatly. The software then calculates commissions, manages payouts, and tracks performance metrics in real-time.

Setting up tracking historically required inserting JavaScript snippets into order confirmation pages. This manual process is now replaced by a direct API-based connection. The update reduces the risk of tracking errors caused by theme updates or script conflicts.

API-Based Data Accuracy

Affiliatly confirmed that its support teams are assisting users in connecting various platform types to ensure data accuracy. This support addresses merchant inquiries regarding the setup process.

We can now integrate with Jumpseller to facilitate affiliate management for a wider range of online store owners.

Direct platform integrations offer a stable method for capturing conversion data as privacy regulations and browser restrictions like ITP make cookie-based tracking more complex. For the affiliate marketing industry, these integrations are critical for maintaining data integrity.

Agnostic Tools for the E-commerce Long Tail

Affiliatly positions itself as a platform-agnostic tool by adding Jumpseller to a list of supported platforms that includes Shopify, BigCommerce, and WooCommerce. This strategy targets the "Long Tail" of e-commerce. These thousands of smaller merchants require professional tracking but often lack the budget for enterprise-level solutions.

This integration reflects a shift toward democratization in performance marketing. As regional platforms like Jumpseller gain market share, the demand for plug-and-play affiliate solutions grows. This allows smaller brands to leverage performance-based advertising models formerly reserved for top-tier retailers.

Source: Affiliatly