Affiliatly released an update to its WooCommerce plugin on October 24, 2024. The update expands technical capabilities for advertisers running programs on the WordPress-based e-commerce platform. Integration now enables deeper data synchronization between the store backend and the affiliate dashboard.
The update introduces three functional areas: SKU tracking, email-based attribution, and automated order status synchronization. These features reduce the manual administrative burden of managing independent affiliate programs.
Custom Commissions via SKU Tracking
The new SKU tracking feature allows merchants to manage varying profit margins. Instead of applying a flat commission rate across an entire basket, advertisers set custom commission structures based on specific product identifiers.
Dropshipping businesses and multi-brand retailers require this functionality to protect margins. For instance, a merchant now calculates commissions based on the actual profit margin of an item rather than the total gross sale price. By setting a custom commission per SKU, advertisers ensure that high-revenue but low-margin products do not result in a net loss after affiliate payouts.
Real-Time Order Synchronization
The plugin now syncs order statuses in real-time between the WooCommerce admin panel and the Affiliatly dashboard.
Automated syncing removes the need for manual adjustments to prevent commission payouts on cancelled or refunded orders. When a merchant marks an order as 'refunded' or 'cancelled' in WooCommerce, Affiliatly updates the corresponding commission automatically. This system eliminates overpayment risks and simplifies the monthly billing cycle.
Fallback Attribution via Email
Email tracking provides a secondary layer of attribution. This feature assigns sales to specific affiliates based on the customer’s email address. The system credits the partner even if no cookie exists at the time of purchase. This serves as a fallback mechanism in cookie-restricted browsing environments, ensuring influencers receive credit for recurring customers.
Affiliatly advises current users to download the updated version from their account’s integration page. The company offers a 90-day trial period for new WordPress-based merchants.
Affilitizer Editorial Team
This article was created with AI assistance and editorially reviewed.
