Affiliatly Adds Magento Integration but Declines Support for Version 2.x

Plugin Supports Magento 1.x Legacy Stores

Affiliatly, an affiliate tracking provider, confirmed on affiliatly.com that its tracking software now connects to the Magento framework. The Affiliatly team developed a dedicated plugin to simplify the technical setup for online merchants.

Merchants automate the process by selecting Magento as their framework during account creation. They then download the plugin directly from their administrative dashboard. This move positions Affiliatly as a competitor to tracking solutions that require manual code implementation on a store's "Thank You" page.

Support Excludes Magento 2.x Users

The implementation has sparked discussion regarding version compatibility. In the comments of the announcement, Affiliatly confirmed that the plugin works strictly with Magento version 1.x. This technical restriction impacts merchants who have already migrated to newer versions of the platform.

Users questioned the company about a roadmap for Magento 2.x. Affiliatly stated they currently have no plans to support the newer framework. This decision highlights the high resource cost of maintaining plugins across different software architectures.

Migration Risks for Performance Marketing

Affiliate managers often choose tracking providers based on the longevity of the underlying technology. While various legacy stores still use Magento 1.x, the industry-wide move toward Magento 2 and Adobe Commerce suggests Affiliatly is focusing on a specific niche of established users.

Merchants operating on Magento 1.x benefit from a streamlined setup. However, they must weigh this against the eventual necessity of platform migration. An e-commerce platform upgrade could necessitate a complete change in affiliate software. This risk includes potential tracking gaps or the need for manual migration of affiliate data.