Affiliate tracking platform Affiliatly introduced an automated invitation system on October 24, 2024, to convert retail customers into brand ambassadors. The feature allows store owners to send affiliate program invitations to customers automatically after they complete a purchase.
The tool specifically targets shoppers who opted-in to receive marketing communications. By connecting the point of purchase with the recruitment process, the software helps e-commerce brands scale affiliate programs using their existing customer base.
Shopify and BigCommerce Integration
The functionality currently serves merchants using Shopify or BigCommerce integrations. Once activated, the system captures customer data following a successful transaction. The software triggers an automated invitation email within 60 minutes of the purchase.
To prevent spam, Affiliatly programmed the system to send the invitation only once. Customers will not receive duplicate recruitment emails even if they make multiple subsequent purchases.
Email Customization and Testing
Merchant administrators manage the feature through the settings panel under the "Invitation mail for your store’s customers" option. The platform provides tools to edit email text and visual design. Before going live, users can send test emails to their notification address to verify the layout and links.
When a client of your store makes a purchase and accepts to receive email updates, they will receive an invitation email to your affiliate program within 60 minutes.
The release addresses a common bottleneck in affiliate management: the manual recruitment of new partners. By automating the initial outreach, brands can grow their partner network without increasing administrative overhead. To avoid unsolicited outreach, the company clarified that the feature remains off by default and requires manual merchant activation.
Lowering the Barrier for SMEs
For small to medium-sized enterprises (SMEs) using Shopify and BigCommerce, this update simplifies building a referral network. Instead of sourcing external influencers, brands leverage the enthusiasm of confirmed buyers. This strategy often results in a lower CPA because customers already know the product quality and brand values.
While the automation saves time, the success of such features depends heavily on the incentive offered in the invitation. Merchants must define competitive commission structures or discount codes within the Affiliatly dashboard to ensure high conversion rates from customer to active affiliate.
Affilitizer Editorial Team
This article was created with AI assistance and editorially reviewed.
