The second week of July 2026 centers on the United Kingdom's marketing and affiliate sectors. Two major gatherings in London will address broader industry trends and specific vertical growth strategies. While one event serves as a large-scale festival for the general marketing community, the other provides a localized forum for telecommunications experts to discuss partnership strategies and technical growth.
MAD//Fest (July 7–9, 2026)
MAD//Fest London represents the UK’s largest marketing festival, drawing thousands of professionals to the Old Truman Brewery. The 2026 edition operates under the theme 'The Human Touch,' focusing on the intersection of technological advancement and human creativity. Attendees participate in a mix of keynote speeches from industry leaders, brand innovation pitches, and specialized masterclasses. The event emphasizes networking and interactive sessions rather than traditional conference formats.
The program addresses how brands can leverage emerging technologies without losing authentic customer connections. Major global brands use this platform to scout for new solutions and agency partners. For affiliate and performance marketers, the festival provides insights into how large-scale advertisers are shifting their budgets and what innovative technologies are influencing consumer behavior.
Awin TelCONNECT (July 8, 2026)
Awin TelCONNECT is a specialized networking session hosted at Awin's London headquarters. This event is strictly curated for senior leaders within the telecommunications vertical, including Mobile Network Operators (MNOs), Internet Service Providers (ISPs), and high-tier publishers. The agenda focuses on performance marketing trends specific to the telco sector as they evolve through 2026.
Participants will engage in discussions regarding growth opportunities and technical challenges unique to telecommunications affiliate programs. The session aims to facilitate direct dialogue between merchants and publishers to optimize partnership strategies. Topics typically include attribution models for long-term contracts, regulatory impacts on marketing, and customer acquisition costs in a matured digital market.
Affilitizer Editorial Team
This article was created with AI assistance and editorially reviewed.
