The strategic expansion of the partner network for TactixX 2026 signals a broadening of the conference's scope beyond traditional performance channels. For its upcoming edition on June 30, 2026, the organizers at Oliro GmbH have confirmed the addition of three high-profile institutions and companies to their partner portfolio, reinforcing the event's position as a central hub for the DACH affiliate industry.
Strengthening Ties with Industry Associations and Experts
Among the new partners is the Bundesverband Digitale Wirtschaft (BVDW) e.V., the central interest group for the digital economy in Germany. This collaboration strengthens the event's connection to broader digital policy and industry standards. Also joining the roster is software provider Lexware, bringing specialized expertise in commercial solutions for freelancers and SMEs—a demographic increasingly relevant to the long-tail of the Affiliate sector.
Additionally, the comparison portal Tarifcheck will support TactixX 2026. The integration of these diverse partners suggests a thematic breadth that extends into adjacent areas of digital business management and multi-layered Performance Marketing. This move reflects a wider market trend where Affiliate events are evolving into comprehensive digital commerce summits to remain relevant for high-level decision-makers.
TactixX is regarded as one of the most established specialist conferences for Affiliate marketing in Germany. The location at Munich Airport is once again expected to bring together national and international participants from the ranks of Merchants, Publishers, and agencies in 2026. This venue choice facilitates easy access for international Media Buyers and Network representatives, maintaining the event's reputation for high-level networking. Details regarding the final speaker line-up and specific session tracks are expected to be released in the coming months. As the industry moves toward more integrated marketing technology, the presence of SaaS providers like Lexware highlights the growing intersection between operational software and performance-driven revenue growth.
This diversification of the partner base ensures that the conference remains a vital touchpoint for the evolving European performance marketing ecosystem.
Affilitizer Editorial Team
This article was created with AI assistance and editorially reviewed.
