The OMR Festival 2026 is set to transform the Hamburg Exhibition Center into a global hub for digital innovation on May 5th and 6th, 2026. Organizers expect more than 800 speakers and approximately 1,000 exhibitors for the two-day conference. The program covers the entire spectrum of digital marketing, with heavy emphasis on Artificial Intelligence, E-Commerce, and current performance trends.
Digital Strategies and Global Markets
A core aspect of the conference is the intersection of technological infrastructure and marketing practice. Industry leaders such as Brendon Kraham (VP Global Search Ads & Commerce at Google) and Rolf Schumann (Co-CEO of Schwarz Digits) will provide insights into the evolution of search technologies and digital ecosystems. The presence of financial experts like Christian Sewing (CEO Deutsche Bank) and Bettina Orlopp (CEO Commerzbank) underscores the growing importance of fintech and digital transaction models for modern trade.
For the Affiliate industry, these developments are particularly relevant as the integration of payment systems and search algorithms directly impacts CR and Payout structures. The shift toward more integrated digital ecosystems means that tracking and attribution must become more robust to handle cross-platform journeys.
Content-Commerce and the Platform Economy
For Affiliate managers and Publishers, the lineup offers numerous touchpoints regarding the platform economy. Laura Nestler (EVP of Community at Reddit) and Grant LaFontaine (Founder & CEO of Whatnot) will discuss the transformation of community interactions and Social Commerce. This is complemented by the perspective of content specialists like Saliha Özcan (Sallys Welt) and Tahsim Durgun, who demonstrate the influence of Creator-Brands on modern distribution channels.
Beyond the keynotes on the main stages, Masterclasses form an essential part of the program. Here, specific technical topics are explored in depth within smaller groups. Renowned experts such as NYU professor Scott Galloway and entrepreneur Lea-Sophie Cramer will also analyze macroeconomic trends and their impact on digital business models.
Regulatory Frameworks and Innovation
The event also addresses the regulatory frameworks governing the digital economy. With Lars Klingbeil and Dr. Karsten Wildberger, representatives of federal politics will discuss digital transformation and state modernization. As partners, companies like Google and SAP support the event, which provides networking opportunities for participants from across Europe and beyond.
For performance marketing professionals, the event serves as a critical benchmark for aligning local strategies with the technological standards of global platforms.
Affilitizer Editorial Team
This article was created with AI assistance and editorially reviewed.
