Berlin's Festsaal Kreuzberg will host OMfinCon 2026 on May 21, 2026, marking a critical date for performance marketers specializing in the high-stakes finance and insurance verticals. Organized by financeAds, the conference moves beyond general digital marketing to address the specific technical and regulatory hurdles of financial services. The agenda features a mix of expert keynotes, technical workshops, and the annual financeAds Performance Awards.
High-Level Strategy and Market Evolution
The speaker lineup bridges the gap between academic research and aggressive market growth. Prof. Dr. Claudia Bünte (SRH Berlin & Kaiserscholle GmbH) will present data-driven insights into digital marketing trends, while veteran investor Andre Alpar (Alpar Beteiligungs GmbH) is set to analyze the sector from a capital and investment perspective. Alexis Eisenhofer (financial.com AG) will further explore how data architecture directly influences financial marketing outcomes.
Scaling Affiliate Operations in Premium Verticals
A significant portion of the event focuses on practical execution within the Lower-Funnel. Moritz Lindner and Anna Jopp from reisetopia will break down their approach to Affiliate business within the premium segment—a high-AOV area that requires sophisticated Targeting. From the fintech side, Jennifer Melody Marten and Jonas Stuiber of quirion AG will provide a deep dive into how a Robo-Advisor manages its Website and Affiliate-Marketing mix to maintain a competitive CPA.
Networking and Growth Metrics
Beyond the stage, the event functions as a high-density networking hub for Publishers and Merchants. David Abebe, Managing Director of financeAds, will facilitate discussions on market growth and partnership optimization. The program also features Karoline Decker (finmarie GmbH) on Fintech-specific audience strategies and Selina Schneefuß (Google Germany), who will detail current trends in Search Engine Marketing and Business Growth.
This gathering serves as a primary platform for initiating new partnerships and discussing the migration to Cookieless tracking environments. For international players looking to enter or expand within the DACH financial market, the event provides a concentrated look at the local regulatory and technical landscape.
Practical Takeaways for Performance Marketers
The convergence of AI-driven Attribution and the decline of Third-Party-Cookies is forcing a shift in how financial products are sold online. Attendees can expect a heavy focus on how to maintain Tracking accuracy without compromising on compliance. For the Affiliate industry, this means moving toward more transparent, data-rich partnerships that can withstand the scrutiny of both regulators and sophisticated tech stacks.
Affilitizer Editorial Team
This article was created with AI assistance and editorially reviewed.
