NYORDA Repurchases 8,004 Shares Following Group Rebranding from Tradedoubler

NYORDA AB, the parent company of affiliate network Tradedoubler and influencer platform Metapic, acquired 8,004 ordinary shares between July 6 and July 10, 2026. This acquisition continues a scheduled share buyback program. The Stockholm-listed group is consolidating its share capital following its transition from the Tradedoubler corporate name.

Transactions took place on the Nasdaq Stockholm exchange. Daily purchase volumes peaked on July 10 with 2,781 shares. Volume-weighted average prices for the week ranged from 6.16 SEK to 6.48 SEK per share. The total weekly investment reached approximately 51,194 SEK.

Share Repurchase Limits and Totals

The buyback initiative follows a mandate from the Annual General Meeting in June 2026. This program allows the board to repurchase a maximum of 1,132,025 ordinary shares. Since the program started on June 15, 2026, the group has repurchased 58,031 ordinary shares.

Mangold Fondkommission AB manages the execution of these trades independently. This third-party arrangement ensures the timing and volume of the acquisitions comply with EU Market Abuse Regulations and Safe Harbour provisions.

NYORDA helps brands grow as search, social, commerce, and AI-powered environments reshape how consumers find products.

Multi-Brand Portfolio Expansion

The group, formerly known as Tradedoubler AB, transitioned to the NYORDA brand to reflect its diversified portfolio. While Tradedoubler remains the affiliate network entity, the group also operates Metapic (influencer marketing), Appiness (app marketing), and EmnaAI (AI-driven search visibility).

Breakdown of Treasury Shares

Following the latest acquisitions, the group’s total holding of treasury shares reached 5,470,590. This total comprises 1,261,350 ordinary shares and 4,209,240 C-shares. NYORDA has 65,445,838 total issued shares. The company maintains this structure while integrating its performance marketing and AI business units.

Management confirms the primary goal is supporting brand growth across the digital marketing ecosystem, specifically within retail media and AI-powered discovery.

Source: Tradedoubler