The convergence of brand storytelling and performance-driven results is taking center stage as the CMCX marketing conference unveils its expanded speaker roster for June 16, 2026. Organized by Ebner Media Group, the event is positioning itself as a critical hub for European marketing leaders, securing high-profile additions from global powerhouses including Jack Wolfskin, H&M, Jägermeister, and Lidl.
This influx of major consumer brands reflects a broader shift in the industry where traditional retail giants are increasingly adopting the agile content strategies typically seen in the D2C and Creator Economy sectors. Much like the evolution seen at major US events like Shoptalk or Advertising Week, the CMCX is moving toward a holistic view of the Customer Journey, blending high-level Brand Management with granular Social Media execution.
Retail and FMCG Leaders Drive the Agenda
The lineup features a significant presence from the retail and FMCG sectors, highlighting how legacy brands are navigating digital transformation. Jan Flemming of PENNY & REWE Group and Andrea Spielmann from Lorenz Snacks will bring deep expertise in retail marketing to the stage. They are joined by representatives from diverse industries, including KitchenAid, DB Cargo, and congstar, ensuring a cross-vertical exchange of ideas. Furthermore, the industry publication W&V has officially joined the event as a strategic partner, adding further editorial weight to the proceedings.
Content Operations and Social Strategy
Among the newly confirmed experts are Anna Katharina Schneider (Jack Wolfskin), Lisa Groening (H&M), and David Bendzko (Jägermeister). These speakers cover a spectrum ranging from complex Content Operations to community-focused Social Media initiatives. A particularly notable addition is Dario Ciraulo, Head of Talkability at Lidl Germany, whose role emphasizes the growing importance of viral potential and organic engagement in modern Performance Marketing.
The heavy presence of these market leaders signals that the industry is moving past the silos of "content" versus "performance." For the international marketing community, this event serves as a barometer for how European brands are balancing localized storytelling with the global demands of digital platforms. As brands face increasing pressure to prove ROI on every touchpoint, the focus in Cologne will likely be on how to maintain brand equity while scaling through data-driven channels.
Affilitizer Editorial Team
This article was created with AI assistance and editorially reviewed.
