Hakan Özal has joined the partnership management platform impact.com as Director Sales DACH. In this newly created role, he will oversee the sales strategy across Germany, Austria, and Switzerland, specifically targeting enterprise-level advertisers. The appointment aims to help large-scale brands consolidate various partnership channels—including affiliate, creator, and B2B collaborations—into a single automated workflow, according to a corporate announcement.
Focus on Multi-Channel Enterprise Partnerships
As brands increasingly move away from siloed marketing departments, the demand for technology that tracks the entire customer journey has grown. Özal’s primary objective involves supporting enterprise clients in integrating diverse partnership types. By migration affiliate, referral, and influencer programs onto a unified platform, impact.com seeks to provide advertisers with a more transparent view of their performance data and attribution.
The DACH region remains a critical market for the company, particularly in sectors with complex regulatory requirements. Erwin Plomp, Senior Vice President for EMEA at impact.com, noted that the region shows significant demand for sophisticated partnership programs that can scale beyond traditional models.
Deep Roots in the Affiliate Industry
Özal is a well-known figure in the European performance marketing scene. Before joining impact.com, he held various leadership positions that shaped the industry’s standards. Most notably, he served as Chairman of the Affiliate Marketing Committee within the Bundesverband Digitale Wirtschaft (BVDW), where he worked on quality assurance and transparency guidelines for the German market.
His expertise in the financial services sector is expected to be a key asset for impact.com. The company identified regulated industries as a high-growth area where data-driven, measurable partnership ecosystems are becoming essential for sustainable customer acquisition. By leveraging Özal’s background in both the tech and finance sectors, impact.com intends to strengthen its footprint among large-scale advertisers navigating complex digital transformations.
Affilitizer Editorial Team
This article was created with AI assistance and editorially reviewed.
