Scaling and AI Strategies in Online Retail
The Digital Bash conference on March 19, 2026, will address the current challenges facing E-Commerce. The virtual event focuses on the profitable scaling of online shops. The central themes are AI-optimized ads, performance partnerships, and the construction of a resilient growth architecture. A significant focus lies on the goal of reducing dependencies on major platforms like Google and Meta.
Diversification and Technical Optimization
Participants will gain insights into strategies for AI-supported search and digital customer consulting. Juliane Schürer, Team Lead PPC at eMinded GmbH, will contribute expertise in the field of paid advertising. The event addresses how brands can diversify their Performance Marketing channels to better absorb market fluctuations.
Marcel Schöne, Owner and Managing Director of uppr GmbH, represents the perspective of Affiliate and Performance Marketing. The integration of partners plays a central role in scaling outside the closed ecosystems of tech giants.
Customer Consulting and Process Improvement
Another focus is on the technical support of the sales process. Dominik Brauch, Head of Sales at Epoq, will explain the relevance of consulting solutions within the Customer Journey. Tim Fricker, Managing Director of always improve, complements the program with approaches for process optimization in E-Commerce growth.
The Digital Bash will be moderated by Julie Kroeger. The conference takes place entirely online and is aimed at E-Commerce players who want to future-proof their growth strategies through technological innovations and new cooperation models.
For international retailers and Performance Marketing managers, this event provides the necessary technical roadmap to navigate the shifting tracking and attribution requirements of 2026.
Affilitizer Editorial Team
This article was created with AI assistance and editorially reviewed.
