CMCX 2026 is set to bring top-tier marketing professionals to Cologne this June to tackle the evolving intersection of content creation and automated technology. The two-day event centers on Content Marketing, current strategies, and the transfer of specific technical expertise. Participants will specifically discuss the impact of Artificial Intelligence on content creation and distribution, as well as developments in B2B marketing and Social Media.
Focus on AI and Cross-Platform Strategies
The program is divided into a high-level conference and practice-oriented workshops. A primary focus lies on the operational implementation of content processes within large corporations. Lisa Groening (H&M) will provide insights into Content Operations Management, while Paul Ramser (Jägermeister) and Steffen Jensen (KitchenAid) present strategies for digital brand leadership.
For performance marketers, these insights are increasingly critical. As the industry moves toward a Cookieless future, the quality of the Content Marketing environment directly dictates the success of Upper-Funnel activities. Understanding how major brands like H&M structure their internal content workflows allows Publishers and Advertisers to better align their native integrations and improve the overall Customer Journey.
Brand Leadership and Audience Engagement
Another core theme of the conference is the transformation of established brands. Jil Andert and Max Klemmer (Miss Germany Studios) will present approaches for realigning brand identities. Jan Flemming (Penny Markt & REWE Group) will discuss the link between Retail Media and content strategies, a topic of growing importance for Performance Marketing professionals focusing on Basket growth and ROAS.
Furthermore, the event addresses specific channels such as Podcasting and Social Media. Kerstin Trüdinger (true podcast productions) and Toyah Diebel (Buttz) highlight the requirements for modern content production. Felix Neuberger (Lieken & Golden Toast) and Maddi Kühn (Zum Dorfkrug) add perspectives from the consumer goods and food industries to the spectrum.
Practical Workshops and Networking
In addition to the keynotes, workshops offer participants the opportunity to dive deeper into technical aspects. This includes optimizations in the B2B sector and the use of AI tools to increase efficiency in daily marketing operations. Fabian Huber (UniBev) contributes expertise in brand development and sales for these sessions.
For the Affiliate industry, the integration of AI into the content workflow means faster scaling of Lead Gen landing pages and more personalized Targeting. The CMCX provides the necessary technical framework to understand these shifts before they become standard across the wider market.
These developments highlight that the synergy between creative content and technical automation will be the decisive factor for ROI in international digital marketing campaigns.
Affilitizer Editorial Team
This article was created with AI assistance and editorially reviewed.
