The AllSocial conference is scaling up its programming for the upcoming event on March 10, 2026, at the International Congress Center Munich (ICM). Organizers have confirmed a new wave of speakers and moderators tasked with breaking down the latest shifts in social media algorithms and performance strategies.
Strategic Insights from Keynote and Industry Leads
Artist and entrepreneur Basti Wöhl has been tapped as the keynote speaker, bringing a unique perspective on the intersection of creativity and business growth. The lineup also features a heavy presence from established agencies and corporate giants. Notable additions include Mine Kuru and Michelle Zender from Social DNA, alongside Christian Göller (Würth Elektronik eiSos) and Lena Ohm (RP Digital).
This expansion reflects a broader trend seen at major global summits like Social Media Marketing World or Adweek’s Social Media Week, where the focus has shifted from mere engagement metrics to hard ROI and Lower-Funnel conversion. The Munich event aims to bridge this gap by featuring technical deep dives from Mira Rodrigues (miralytics & friends :)), Michael Schirnhofer (INCRDBL), Jan Ritter (Digiknall), and Tobias Krammer.
Expert Moderation and Session Leadership
To ensure high-level knowledge transfer, the conference will be guided by a team of seasoned industry veterans. Neele Hehemann will serve as the Conference Chair and lead moderator. She will be joined by session leads Robin Heintze (morefire), Enrico Hanisch (Digital Brand Management Consulting), and Lutz Hanus (digitalnaturals*).
These experts will oversee tracks ranging from data-driven analytics to the evolving Creator Economy, providing attendees with actionable frameworks for their 2026 campaigns.
Located at the ICM near Riemer Park, AllSocial remains a critical hub for Performance Marketing professionals and social media leads in the DACH region. As platform algorithms become increasingly opaque, the event serves as a primary venue for discussing Content Distribution and technical attribution challenges.
Practical Impact for Performance Marketers
For professionals managing cross-border campaigns, the insights shared at AllSocial 2026 will be vital for navigating the increasingly fragmented social landscape. The inclusion of experts from both the agency side and B2B giants like Würth suggests a curriculum focused on scalable, measurable results. As First-Party-Data becomes the cornerstone of social targeting, the technical sessions scheduled for March will likely define the benchmark for successful social media integration in the coming year.
Affilitizer Editorial Team
This article was created with AI assistance and editorially reviewed.
