Awin has confirmed six new high-profile sponsors for the upcoming ThinkTank DACH, scheduled for May 21, 2026, at the Motorwerk Berlin. The addition of these partners signals a diversifying ecosystem within the DACH region, moving beyond traditional models toward integrated UGC and mobile-first performance strategies.
SharkNinja Leads Platinum Sponsorship
Household technology giant SharkNinja has secured the Platinum sponsorship slot, marking a significant commitment to the DACH Performance Marketing sector. This move aligns with broader industry trends seen in the US and UK, where D2C brands are increasingly leveraging network-exclusive events to deepen relationships with top-tier Publishers.
Joining the Gold category are 1337UGC and Almedia. Their participation highlights the shifting focus toward the Creator Economy and mobile performance. While 1337UGC specializes in scaling User Generated Content, Almedia brings expertise in mobile-centric growth, reflecting the global demand for high-intent traffic sources that convert outside of traditional desktop environments.
Strategic Networking and Industry Exchange
The ThinkTank serves as a primary hub for technical and strategic exchange within the Awin ecosystem. By bringing together diverse players—from hardware manufacturers to specialized service providers—the event addresses the complexity of modern Customer Journeys. The industrial setting of the Motorwerk Berlin provides the backdrop for discussions on how these varied models can coexist and thrive in an increasingly fragmented market.
Silver Category Growth in CSS and Vouchers
The Silver sponsorship tier has also seen expansion with three key players from the CSS and Voucher sectors. These include the CSS specialist Redbrain, alongside Publisher platforms Sunnysales.de and coupons.de.
These partners represent critical touchpoints in the Lower-Funnel, focusing on conversion optimization and search visibility. Redbrain’s involvement, in particular, highlights the continued dominance of CSS solutions in European search results, a trend that remains a cornerstone for Merchants looking to maximize their reach on Google Shopping.
Event Details: The Awin ThinkTank DACH takes place on May 21, 2026, at Motorwerk Berlin. The event is designed for Advertisers, Publishers, and agencies. Tickets and program details are available via the official event website.
Why This Matters for Performance Partnerships
The diversity of the new sponsor lineup confirms that the DACH market is no longer siloed. The inclusion of UGC and mobile-performance specialists alongside traditional CSS and Voucher partners shows that successful Affiliate strategies now require a Multi-Touch approach. For international brands looking to enter or expand in Germany, Austria, and Switzerland, these partnerships offer a roadmap for balancing brand-heavy Upper-Funnel content with high-conversion tactical placements.
Affilitizer Editorial Team
This article was created with AI assistance and editorially reviewed.
