The Affiliate NetworkxX is gearing up for its next major gathering on May 5, 2026, coinciding with the OMR Festival in Hamburg. Event organizer Oliro GmbH has confirmed two heavyweight partnerships for the networking session at the "Hamborger Veermaster." Tarifcheck and Lexware have officially signed on as "powered by" sponsors, signaling strong industry backing for the event.
Strategic Growth in B2B and Lead Gen Verticals
The addition of Lexware and Tarifcheck highlights a shift toward specialized high-value sectors within the Affiliate space. Lexware, a major player in business software, brings a significant B2B footprint to the table. Meanwhile, Tarifcheck represents the high-volume world of comparison portals and Lead Gen.
This mix reflects broader trends seen in the US and UK markets, where B2B Affiliate programs and financial lead generation are increasingly dominating the Performance Marketing conversation. By securing these sponsors, the event positions itself as a hub for diverse verticals beyond traditional retail E-Commerce.
Networking Beyond the Trade Show Floor
Affiliate NetworkxX has established itself as a critical alternative to the high-pressure environment of massive trade shows. While the OMR Festival draws over 70,000 attendees, this event provides a targeted environment for Merchants, Publishers, and agencies to discuss Payout structures, Tracking migrations, and CR optimization in a more personal setting.
What to Expect in Hamburg
With these new sponsorships, the event solidifies its role as a staple of the OMR week. The primary objective remains informal exchange and network expansion. Further details regarding the full schedule and ticket availability are expected to be released in the coming months. For international Media Buyers and Advertisers traveling to Hamburg, this session represents one of the most efficient opportunities to connect with the DACH region's top Affiliate talent.
Affilitizer Editorial Team
This article was created with AI assistance and editorially reviewed.
