London Marketing Festival to Focus on Human-Centric Innovation
MAD//Fest London returns to the Old Truman Brewery from July 7 to July 9, 2026. The three-day conference serves as a central hub for the UK and European marketing and advertising sectors. The 2026 edition operates under the theme 'The Human Touch,' examining the balance between technological advancement and human-centric marketing strategies.
Operations will focus on how brands can leverage innovation to gain a competitive edge while maintaining authentic customer connections. The schedule includes a mix of keynote presentations, masterclasses, and brand innovation pitches. These sessions provide practical insights into current advertising trends and performance marketing developments.
Platform for Innovation and Networking
The festival structure facilitates direct interaction between advertisers, agencies, and technology providers. Brand innovation pitches allow emerging technology firms to present solutions to established market players. These sessions typically cover areas such as data attribution, consumer insights, and creative optimization.
The event utilizes the industrial setting of the Old Truman Brewery to host various themed stages and networking zones. Professional networking remains a core component of the festival, connecting publishers and merchants through structured meeting opportunities and informal social tracks.
Industry Participation and Support
A wide range of industry partners will contribute to the content and infrastructure of the 2026 event. Technology providers including Klaviyo, Taboola, and Optimizely are scheduled to participate, alongside measurement and data firms such as Kantar Marketplace, LiveRamp, and System1.
Retail media and advertising platforms, including Tesco Media + Insights Platform and Seedtag, will also be present. The involvement of agencies like Dentsu and Havas indicates a high level of consolidation between creative and performance-driven sectors. These partnerships guide the masterclasses and workshops available to attendees throughout the three-day program.
Affilitizer Editorial Team
This article was created with AI assistance and editorially reviewed.
