The expansion of the CMCX speaker roster for its upcoming edition on June 16, 2026, in Cologne signals a deepening integration of brand storytelling and performance-driven results. The organizer, Ebner Media Group, has confirmed new additions from major players including Jack Wolfskin, H&M, Penny, and Bayer Vital. This move underscores the conference's commitment to bridging the gap between Content Marketing, Performance Marketing, and Brand Management in an increasingly fragmented digital ecosystem.
Retail and Consumer Brands take center stage
With Jan Flemming (Managing Director PENNY Marketing & REWE Group Media) and Andrea Spielmann (CMO at Lorenz Snacks), the stage will feature seasoned experts from the retail sector. Their sessions are expected to provide deep dives into large-scale campaigns and sophisticated media strategies that balance reach with conversion. On the digital transformation and Social Media front, Anna Katharina Schneider (Jack Wolfskin) and Lisa Groening (H&M) further strengthen a line-up that is increasingly focused on how global brands navigate the Creator Economy and shifting consumer touchpoints.
Brand scaling and community strategies
Another core pillar of the 2026 program involves the building and scaling of brands within competitive niches. Sabrina Oehme and Christoph Halm from Kloster Kitchen will share insights into their growth strategies, likely touching upon how D2C brands utilize Performance Marketing to disrupt traditional categories. The critical areas of Community Experience and Brand Communications will be covered by Annika Spitz (cosnova) and Marten Berg (McFIT / RSG Group), highlighting the importance of LTV and long-term brand loyalty. The diversity of industries represented is broad, ranging from FMCG with David Bendzko (Jägermeister) to logistics and telecommunications with Thorsten Meffert (DB Cargo) and Timo Wakulat (congstar).
This variety reflects a broader market trend where non-endemic brands are increasingly adopting Performance Marketing tactics once reserved for pure-play E-Commerce. As a new partner and sponsor, the trade magazine W&V will support the event at the smartvillage Cologne.
For international marketers, the inclusion of these heavyweights suggests that the European market is moving toward a more holistic model where Content Commerce and high-level brand strategy are no longer viewed as separate silos.
Affilitizer Editorial Team
This article was created with AI assistance and editorially reviewed.
